Patrick de la Roza

Patrick de la Roza is a founder and revenue leader who has taken companies to successful acquisitions by public companies and private equity backed buyers. He has spent his career in healthcare technology and fintech, building high performing teams and accountable cultures, and growing companies from startup to scale.

Most recently, Patrick was Chief Revenue Officer at Lendscape, a London based global fintech that serves receivables finance and asset based lenders. He led global revenue and built a sales organization organized around two geographic regions. He joined Lendscape in 2025, when it acquired WinFactor, the North American factoring software company he led as CEO.

Before WinFactor, Patrick co-founded EASE Applications and served as its CEO. He took the company from idea to its 2020 acquisition by Vocera Communications (NYSE: VCRA). The EASE app was HIPAA compliant and HITRUST certified, and it passed one million downloads. The company also earned the University of Florida’s Gator 100 Award, which recognizes the fastest growing companies led by UF alumni.

At Vocera, Patrick served as SVP and GM of Vocera Ease, then as SVP of Innovation and Patient Solutions. He more than doubled his team and was part of the executive leadership team through Vocera’s $3.09 billion acquisition by Stryker (NYSE: SYK), a Fortune 500 company, in 2022.

Earlier in his career, Patrick was Executive Director of the AdventHealth Nicholson Center. The 54,000 square foot innovation and education center trained more than 20,000 clinicians a year. He also led digital marketing strategy for AdventHealth’s 22 Florida hospitals.

Before AdventHealth, he co-founded Fan Stamp, a licensed press-on face paint company. Fan Stamp raised $450,000 and sold through Walgreens, Toys R Us, Disney World, and Amazon. Patrick started his career in residential real estate, where he personally sold more than $25 million in homes.

In 2021, the Orlando Business Journal named him a Power Player in the Disruptor category for his work in healthcare.

Patrick is active in the startup community. He volunteers as a mentor and business plan judge for the Center for Entrepreneurship and Innovation at the University of Florida Warrington College of Business. He also serves on the Board of Advisors for the UCF Business Incubation Program.

He holds a B.S. in Finance and Business Management from the University of Florida and an MBA from the Crummer Graduate School of Business at Rollins College.

Career at a glance

Awards