A focused engagement to launch a clinician’s idea inside Orlando Health and hand it off to a team built to run it.
The program
Orlando Health Foundry, the health system’s innovation program, takes ideas from physicians, nurses, and other team members and works to turn the strongest of them into real products. Orlando Health engaged me as a consultant to help commercialize ideas coming through the program.
The idea
Arthur began with Jen Foley, an Orlando Health brand manager. Years earlier, her father, Arthur, could not speak after surgery. She made an alphabet chart, and he spelled out G-L-A-S-S-E-S to ask for his glasses. That moment became the idea for an app that gives non-verbal patients a voice.
The engagement
The mandate was to take the Arthur concept and turn it into a formal program inside Orlando Health, with a foundation that could later extend to other departments and hospitals.
- Go to market strategy. Helped build the go to market plan and commercial strategy for Arthur.
- Business plan. Developed the business plan to take Arthur beyond a single health system.
- Brand and website. Created the Arthur brand and launched its website.
- Brand overview video. Produced a brand overview video introducing Arthur.
- Demo deck and sales materials. Built the product demo deck and supporting sales materials.
- Patient training materials. Developed the materials patients and clinical teams needed to use the app.
- Internal adoption. Built awareness and support for the project across Orlando Health.
- Team and handoff. Recruited and put in place the team to run Arthur going forward.
I also served on Arthur’s board. The engagement concluded when I joined WinFactor, with Arthur launched and in the hands of a dedicated team.
The outcome
In 2024, Orlando Health launched Arthur across its hospitals and rehabilitation settings. It helps patients who are awake but cannot speak, including people recovering from stroke, head and neck surgery, or intubation, communicate pain, symptoms, and needs in multiple languages.
“We have seen patients’ eyes light up when they regain their ability to communicate using the Arthur App.”
Melissa Morales, Nursing Operations Manager, Neuroscience ICU, Orlando Regional Medical Center
Read the launch coverage → Visit arthurapp.com →
Arthur reflects a focused engagement: take an early idea inside a large organization, build what it needs to launch, and leave it with a team that can carry it forward.
Contact Us Today
