Orlando Health’s Strategic Innovation Department has created an enterprise software designed to give patients a voice when they don’t have one. de la Roza group was brought into help turn the idea into a fully commercialized product.


The de la Roza Group has partnered with Orlando Health to help bring Arthur App to life. One of Orlando Health’s own employees came up with the idea of Arthur App after her own father was in the hospital unable to communicate. Our team has helped with all aspects of the this startup. Our Team has put together a strategy plan on the technology, developed sales and marketing materials, training documents and all operational logistics. Visit Arthur App to learn more.

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