Business advisory
to scale and exit
Patrick de la Roza has built and sold companies in healthcare technology and fintech, and led revenue inside a NYSE listed company and a global fintech. Founders and leadership teams bring him in to grow faster and get ready for a buyer.
Business Strategy
See your business the way a buyer will: where the growth is, what the market will pay for, and what has to change to get there. Learn more.
Fractional CRO
Sales structure, pipeline discipline, and forecasting that make revenue predictable, built on experience selling to hospitals, global lenders, large enterprises, and acquirers. Learn more.
Marketing Strategy
Positioning, messaging, and demand generation that give your sales team more qualified conversations, built from launching two companies into niche B2B markets.
Operations Management
Processes and reporting that let a business scale without breaking, proven from startup to public company.
People, Culture and Hiring
Hiring, compensation plans, and a culture of accountability, drawn from building and leading teams at startups and inside a NYSE listed company. Learn more.
SaaS Expertise
Two software products taken from idea to acquisition. That experience guides decisions on what to build, who to hire, and how to price and sell it. Learn more.
Let the de la Roza Group illuminate the path to success
Patrick de la Roza
Patrick de la Roza
Founder and revenue leader with three company acquisitions. Most recently Chief Revenue Officer at Lendscape, a global fintech, after selling WinFactor to the company as CEO. Before that, co-founder of EASE Applications through its sale to Vocera, then a product portfolio leader on Vocera’s executive team through its sale to Stryker. Known for building accountable, competitive teams that exceed their goals. Get to know Patrick de la Roza.
Testimonial
“Patrick de la Roza is a multi-talented leader and entrepreneur. His skill set involves all aspects of business, marketing, sales, communication, human resources and management. In addition, he has in-depth knowledge and expertise in mobile application development, branding and website design. As a Co-founder of EASE Applications LLC, he took an idea from a start-up to scale and exit. He is engaging and personable, an excellent communicator and superb motivator for all those that work with him.” Learn more about Patrick.
Hamish Munro, MD, FRCA Director, Pediatric Cardiac Anesthesia Arnold Palmer Hospital for Children
Healthcare expertise
More than 15 years selling into hospitals and health systems, from AdventHealth to national networks through EASE and Vocera. Deep experience with long sales cycles, IT and legal review, and getting a new product adopted. See the EASE case study.
More than 15 years selling into hospitals and health systems, from AdventHealth to national networks through EASE and Vocera. Deep experience with long sales cycles, IT and legal review, and getting a new product adopted. See the EASE case study.
