Business advisory
to scale and exit
I have built and sold companies in healthcare technology and fintech, and led revenue inside a NYSE listed company and a global fintech. I bring that experience to founders and leadership teams who want to grow faster and be ready for a buyer.
Business Strategy
I help you see your business the way a buyer will: where the growth is, what the market will pay for, and what has to change to get there. Learn more.
Fractional CRO
I have sold to hospitals, global lenders, complex large organizations, and acquirers. I build the sales structure, pipeline discipline, and forecasting that make revenue predictable. Learn more.
Marketing Strategy
Positioning, messaging, and demand generation that give your sales team more qualified conversations, built from launching two companies into niche B2B markets.
Operations Management
From startup to public company, I have built the processes and reporting a business needs to scale without breaking.
People, Culture and Hiring
Hiring, compensation plans, and a culture of accountability. I have built and led teams at startups and inside a NYSE listed company. Learn more.
SaaS Expertise
I have taken two software products from idea to acquisition. I can help you decide what to build, who to hire, and how to price and sell it. Learn more.
Let the de la Roza Group illuminate the path to success
Patrick de la Roza
Patrick de la Roza
I am a founder and revenue leader with three company acquisitions behind me. Most recently I was Chief Revenue Officer at Lendscape, a global fintech, after selling WinFactor to them as CEO. Before that I co-founded EASE Applications and sold it to Vocera, then led a product portfolio on Vocera’s executive team through its sale to Stryker. I build accountable, competitive teams that exceed their goals. Get to know Patrick de la Roza.
Testimonial
“Patrick de la Roza is a multi-talented leader and entrepreneur. His skill set involves all aspects of business, marketing, sales, communication, human resources and management. In addition, he has in-depth knowledge and expertise in mobile application development, branding and website design. As a Co-founder of EASE Applications LLC, he took an idea from a start-up to scale and exit. He is engaging and personable, an excellent communicator and superb motivator for all those that work with him.” Learn more about Patrick.
Hamish Munro, MD, FRCA Director, Pediatric Cardiac Anesthesia Arnold Palmer Hospital for Children
Healthcare expertise
More than 15 years selling into hospitals and health systems, from AdventHealth to national networks through EASE and Vocera. I understand long sales cycles, IT and legal review, and how to get a new product adopted. See the EASE case study.
More than 15 years selling into hospitals and health systems, from AdventHealth to national networks through EASE and Vocera. I understand long sales cycles, IT and legal review, and how to get a new product adopted. See the EASE case study.
